On-line social media has absolutely altered not only the way users interact with each other, but essentially the way that a customer will fundamentally interact with business.
With over 800 million people using the internet world-wide, Facebook alone is a gigantic marketing body, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company with a public presence will operate, and are now as fundamental to a business as an email address and a homepage.
But with all the obvious changes social media has brought to the marketing environment, it is essential to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of shonky or clueless firms and “social media experts” that prey on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and incalculable time is wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, site maintenance and fresh content for successful results, which demands valuable time spent on it that most businesses simply can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming for oversight and approval by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Boring or stolen articles, out-dated suggestions, and painful attempts to be groovy are all too common regarding what is published online. Admit it, people who do business on the internet are quite shrewd, and will recognise insincerity and arrogance a mile away.
Creating a good online social network takes time and diligence. A successful network doesn’t shoot up in a jiffy, you need time and content in order to grow. Some businesses will create a social media profile, watch their results for a short period of time and then quit in anger when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular basis across multiple platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update will see results regarding maintaining and increasing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.
Choosing consultants that value gimmicks before content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results can simply result in it having been an exercise in frustration.